Attention: For Sale By Owners! Why People Are Afraid To
Buy From You!
Many homeowners believe that to maximize
their profit on a home sale they should sell it themselves. At first glance,
they feel selling a home is simple and why should they pay a broker fees for
something they could do themselves? In fact, close to 25% of all the homes sold
last year were sold for sale by owner (FSBO).
However, close to half of
the FSBO’s said that they would hire a professional next time they sold. Thirty
percent said they were unhappy with the results they achieved by choosing FSBO.
Why?
Many FSBO’s told us that the time, paperwork and
everyday responsibilities involved were not worth the amount of money they saved
in commissions. For others, the financial savings were even more disappointing.
By the time they figured the amount of fees paid to outside consultants,
inspectors, appraisers, title lawyers, escrow and loan officers, marketing,
advertising... they would have been better off having paid the broker’s fee
which would have included many of these charges up front.
Selling a home
requires an intimate understanding of the real estate market. If the property is
priced too high, it will sit and develop a reputation for being a problem
property. If the property is priced too low, you will cost yourself serious
money. Some FSBO’s discovered that the lost money as a result of poor decisions
outweighed the commission.
Before you decide to sell FSBO, consider
these questions and weigh the answers of assuming the responsibility versus
employing a professional. A little time spent investigating up front will pay
off tenfold in the end.
Questions To Consider:
- Do I have the time, energy, know-how, and ability to devote a full forced
effort to sell my home?
- One of the keys to selling your home efficiently and profitably is complete
accessibility. Many homes have sat on the market much longer than necessary
because the owner was unwilling or unavailable to show the property. Realize
that a certain amount of hours each day is necessary to sell your home.
- Am I prepared to deal with an onslaught of buyers who perceive FSBO’s as
targets for low balling?
- One of the challenges of selling a home is screening unqualified prospects
and dealing with lowballers. It often goes unnoticed... how much time, effort
and expertise it requires to spot these people quickly. Settling for a lowball
bid is usually worse than paying broker commissions.
- Am I offering financing options to the buyer? Am I prepared to answer
questions about financing?
- One of the keys to selling, whether it’s a home, a car... anything, is to
have all the necessary information the prospective buyer needs and to offer them
options. Think about the last time you purchased something of value, did you
make a decision before you had all your ducks in a row? By offering financing
options you give the home buyer the ability to work on their terms and open up
the possibilities of selling your home quickly and more profitably. A
professional real estate agent will have a complete team, from lenders to title
reps for you to utilize...they’ll be at your disposal.
- Do I fully understand the legal ramifications and necessary steps
required in selling a home?
- Many home sales have been lost due to incomplete paperwork, lack of
inspections or not meeting your states disclosure laws. Are you completely
informed of all the steps necessary to sell real estate? If not, a professional
would be a wise choice.
- Do I have the capability of handling the legal contracts, agreements and
any disputes with buyers before or after the offer is presented?
- Ask yourself if you are well versed in legalese and if you are prepared to
handle disputes with buyers. To avoid any disputes it is wise to put all
negotiations and agreements in writing. Many home sales have been lost due to
misinterpretation of what was negotiated.
- Have I contacted the necessary professionals....title, inspector (home
and pest), attorney, and escrow company?
- Are you familiar with top inspectors and escrow companies? Don’t randomly
select inspectors, attorneys, and title reps. Like any profession there are
inadequate individuals who will slow, delay and possibly even cost you the
transaction.
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